Digital Marketing Stategy
Why do you need a marketing strategy?
It’s not smart to go on the road without knowing how you will get to your destination. Sure, it might turn out to be the best journey you’ve ever had, but if you have a goal and you don’t want to waste your time, then you’d had better have a plan.
The same goes for marketing. You can be active on social media, have a website with a top-notch design, write a blog post and hope that search engines like your content, or pay for ads and keep your fingers crossed that it’s going to reach your potential clients.
If you are lucky, it’ll work. But do you really want your business to depend on luck?
Having a clearly defined digital marketing strategy will help to keep you focused, ensure that your marketing activities are always aligned with your business goals, and ensure that you are targeting and engaging the right people.
Quote about strategy
Simply being ambitious is not a strategy.”